New year, new start. It sounds fairly cliche, I know. I was going to start this post by saying welcome to those of you who are new around here and welcome back to those of you who have visited Little Chiqui Paperie before. As I went to write this it dawned on me that my website has been in “maintenance mode” for around a year. The truth is that somewhere between 2017 and 2018 I felt a huge disconnect to the brand that I had spent years dreaming about and building.
I’m not even sure how this disconnect started. I feel like it crept up on me. I knew there was a problem when I was completely unable to publish a post on Instagram one weekend. It wasn’t that I didn’t know how to physically do it. It was more like a mental block. The post was about a family vacation we had taken to the UK but I felt so awkward posting it so much so that I set up a different instagram account. What type of content did my audience want to see? The truth was that I didn’t know the answer to my own question.
MORE THAN JUST AN ONLINE STATIONERY BOUTIQUE…..
When Little Chiqui Paperie started its online journey in 2016 it was more than just an online stationery boutique that sold printable planners and memory keeping journals. It was about helping women realise that they weren’t the only ones feeling lost and alone fulfilling “life roles” when they had dreams they wanted to pursue. …