New year, new start. It sounds fairly cliche, I know. I was going to start this post by saying welcome to those of you who are new around here and welcome back to those of you who have visited Little Chiqui Paperie before. As I went to write this it dawned on me that my website has been in “maintenance mode” for around a year. The truth is that somewhere between 2017 and 2018 I felt a huge disconnect to the brand that I had spent years dreaming about and building.
I’m not even sure how this disconnect started. I feel like it crept up on me. I knew there was a problem when I was completely unable to publish a post on Instagram one weekend. It wasn’t that I didn’t know how to physically do it. It was more like a mental block. The post was about a family vacation we had taken to the UK but I felt so awkward posting it so much so that I set up a different instagram account. What type of content did my audience want to see? The truth was that I didn’t know the answer to my own question.
MORE THAN JUST AN ONLINE STATIONERY BOUTIQUE…..
When Little Chiqui Paperie started its online journey in 2016 it was more than just an online stationery boutique that sold printable planners and memory keeping journals. It was about helping women realise that they weren’t the only ones feeling lost and alone fulfilling “life roles” when they had dreams they wanted to pursue. It was about telling them that it’s ok to be yourself as well as all the other titles people expected them to be. I openly talked about motherhood (and its struggles), mompreneurship and life in general. I provided helpful information to aspiring entrepreneurs because quite frankly, when I started my own journey, it felt like the information I was looking for was being kept under lock and key. My brand was supposed to help and inspire likeminded women but I suddenly developed an inability to do this.
2018 was quite a difficult year for me personally. I somehow started to feel that if I wasn’t sharing inspirational and uplifting content that I would appear unprofessional. I felt this so deeply that I felt completely unable to share anything remotely personal. Because of this Little Chiqui Paperie developed its own personality which evidently turned into no personality at all.
PUTTING EVERYTHING INTO PERSPECTIVE…..
Towards the end of 2018 I started to evaluate everything and put it into perspective. I am not a big brand stationery business with a store front name, nor do I ever want to be. I am Tina. I’m married and I have two young boys. I am exhausted most of the time. I haven’t slept a full night in over 6 years (no lie). Sometimes I want to be able to put my hands up and tell every other woman out there that I am too having a rubbish day, that my kids haven’t listened to a single word I’ve said, that my husbands job is categorically a pain in my backside and that I STILL haven’t been able to go grocery shopping because quite frankly I can’t deal with my threenager climbing out of the trolley and running off every 2 minutes!
The bottom line is that I am not a polished entrepreneur practising the 9 habits of success. I am just a pretty normal person living a pretty normal life doing what I love for a living.
TAKING LITTLE CHIQUI PAPERIE BACK TO ITS ROOTS…..
After spending a good portion of 2018 staring at a blank website, unkept social media profiles and wondering what the hell to do next I have decided that it is time to take Little Chiqui Paperie back to its original roots. Going forward I will be including all the things that I mention above. The truth is that as much as I love stationery and planning my life does not revolve about it. I don’t have the ability to create meaningful content every day if I am only to share content about planning.
I appreciate that this won’t be everybody’s cup of tea but I hope that if this is what ticks the box for you that you will continue to stick around and support me on my journey of supporting you on yours.